I am usually pretty detached from the world of mainstream blockbuster films. I simply find more pleasure in docs and indies.
But something unusual is going on in the mega-film world that is really worth watching, a riveting case study in film marketing and the dynamics of public opinion.
Quentin Tarantino’s film “Inglorious Basterds” has received some of the most mixed reviews I have ever seen. Ever.
And by “mixed” I mean that serious critics seem to have situated themnselves on both ends of a continuum that ranges from superb, possible- masterpiece to complete and total piece of garbage.
I bring this up as a case for students to watch closely, especially this coming weekend. The film’s first weekend box office of $37 million was stellar. Brad Pitt can do that for you on weekend #1.
Now, though, word of mouth will kick in and this coming weekend will be very revealing about how the larger audience has received the film. I am really curious.
I’ll definitely see it.
Principle #243 in my unwritten, imaginary, self-absorbed and nonsensical book of rules for living requires that I go:
“Anyone writing a screenplay approaching, reaching or surpassing the quality of Pulp Fiction earns in perpetuity the right to have every film they ever make seen, regardless of reviews or word of mouth.”