MSNBC’s shame: How a sleazy prison reality show pushed aside coverage of the Planned Parenthood shooting

PLANNEDPARENTHOOD

We need a Pete Williams network.

The alternative is the two-hour mess on MSNBC “News” I watched on Friday evening, November 27, 2015, when the national news media covered the particularly tragic incident at the Colorado Springs Planned Parenthood Clinic. I turned my television on at precisely 8:22 PM.

On to the mess.

I’m not sure I have ever seen MSNBC cover an incident of legitimate public interest with a more embarrassing hodgepodge of speculation by law enforcement professionals who were nowhere near the scene, goaded on by queries from MSNBC correspondents asking for guesses about what might be going on inside, how law-enforcement on the scene might have ended the situation, how the criminal justice system might play out for the perpetrator, and any other possible question into which “might” could be inserted.

Dear MSNBC: I know about your enormous news hole. I know you have to stay on the air. I know you have to fill the time. But I simply will not accept that newsgathering should ever be a process of gathering hypotheticals, mights, maybes, or possibilities, especially when not a soul could be heard uttering such old-fashioned, pre-digital curiosities as “Let’s wait and see,” “There’s no way of really knowing,” or the ultimate stone age newsgathering principle: “We have not yet been able to confirm.”

And the retired experts, for all they probably do have to offer in experience and expertise, seemed completely unconcerned that they were allowing the imprimatur of their experience to serve as a seal of approval for a guessing-game.

I know that guessing, speculating, gossiping, and passing on rumors are all quintessentially human activities. But since when does that mean that they should also be considered legitimate newsgathering tools?

I’m probably in the minority. MSNBC’s audience research must tell them that even in the midst of an ongoing violent incident, audiences want coverage modeled more on CSI then facts gathered according to broadly accepted professional standards.

Which leads to Pete Williams. Which always leads to Pete Williams, NBC News Justice Correspondent. There he was yet again in the middle of all this confusion and speculation offering confirmed facts, news gathered from high-level sources, and erudite legal analysis. The guy is a one-man integrity machine.

And then right back to the nonsense.

In fact, let me ask you a question: imagine yourself as the friend or family member of someone somehow connected to this incident, perhaps someone whose safety is in question. Now, imagine yourself filled with all that natural anxiety and concern, watching MSNBC and hearing a retired police officer begin to tell you about a case he covered a decade ago with some similarities. And then imagine yourself hearing a correspondent reporting rumors about the extent of injuries to victims that no local public safety official has confirmed.

It is a sad reality of the times in which we live that we do frequently need evidence-based, legally informed, moment-to-moment coverage of catastrophic violent events. But what we often get is one long episode of Law and Order, occasionally punctuated by a guess or a rumor.

I’ve been watching the same uninformed, speculative coverage for too many years to restrain my inner Howard Beale. And so, in the months ahead, I plan to highlight and even post examples of exactly the kind of speculation I’m talking about.

One last thing: most of the journalists and law enforcement professionals responsible for this coverage are smart, perceptive, ethical, and well intentioned. This is almost never a case of incompetence and negligence. These are good people who sincerely believe they are doing their job.

And that might be the scariest fact of all.

P.S. At 9:15 PM EST Friday night, while I wrote this rant, MSNBC switched over to Lockup, their regular Friday evening reality prison program. The coverage was over.

 The problem is that at that exact moment, the front page of the New York Times reported that they had finally confirmed that a “tragic loss of life had occurred during the standoff.” Yet when I glanced up at MSNBC, I saw two inmates brawling with each other, being pulled apart at the Sacramento County Jail.

 So finally, after hours of uncertainty, we had news. Sad news and confirmed news. And MSNBC, so eager to speculate just an hour before, was nowhere to be seen just when we began to learn the full extent of the tragedy. Now it wasn’t even speculation and rumor passing as news. It was no news at all.

 And so it was that until 9:30 PM EST, as the other networks and major newspapers focused on what we actually knew, MSNBC shared commercials for Kia, Biotene, Ford, and the Home Shopping Network.

 And, finally, yet another brawl on the reality show was interrupted with a 60 second update about the casualties of yet another act of tragic, shattering violence.

 Pathetic. There’s nothing wrong with entertainment. Just stop calling it news.

Fear + Hyping = FYPING: The “Crystal-Methification” of 24 Hour Cable News

Remember Howard Beale, the anchorman played by Peter Finch in the film “Network?” I always think of his “mad as hell” moment when I see the latest example of 24 hour cable news networks like MSNBC and CNN and Fox shamelessly pumping overdoses of adrenaline and fear into anything they characterize as “breaking news.” Video is played and replayed, graphics and special effects get more and more dramatic, any pseudo-expert who claims to have a legitimate “Dr.” is instantly anointed an authority, the voices of announcers take on an unintentionally hilarious pseudo-gravitas, and we are off and running on our latest social panic.

Yes, I understand that the business model requires that an audience be delivered to advertisers. If audience research has genuinely shown that hyper-ventilation attracts larger audiences, more power to them. At least in the new age of digital information, we have alternatives like RSS feeds, the Internet, radio, local newspapers, blogs and all the other new technologies and techniques.

So if there are so many other choices offering the same content, why does this nutty hyper-activity still bother me? It’s that I can’t shake the fact that there are still large audiences being subjected to “news on crystal meth” whose world view is being shaped by the idea that the basic elements of human life are “fast-breaking,” “urgent,” and “exclusive.”

Hyping a balloon trip across New Mexico or a butcher closing after 30 years is one thing. But what about all the times when the news has to do with some aspect of life, health or safety that really affects the way people live? What if the news is about the efficacy of a medication? The recall of a food product? Or a new strain of the flu virus that was not covered by the last flu shot? A terrorist incident? A crib with a defective mechanism?

This is where the breathlessness and hyper-hyping can do its real dirty work, pumping up the volume so high that basic facts get lost amidst the cacophony. Let’s say the news is calling a widely used medication into question. Pity the viewer who really needs to hear the nuanced findings that will allow him or her to make an informed decision. And what of the stories completely buried under the avalanche, like the risk of falling among older citizens. Fear-hyping, call it FYPING, makes it all but impossible to communicate this nuance with care and concern for the people whose lives are affected. And how long is news actually “breaking?”

I have seen stories on the AP wire in the morning that 12 hours later are still being reported by MSNBC’s Dan Abrams with an ominous breaking news logo and nerve-shattering theme music.

Of course the answer is that the news is only breaking as long as we let it, as long we listen or watch. But never, ever try to tell me that in matters of true urgency, where health and safety are really on the line, that this is how you most effectively communicate the specific information that people really need. CNN’s Sanjay Gupta and MSNBC’s Robert Bazell are notable exceptions, but most of the time frenzy reigns supreme.

And all we get is the adrenaline without the content. The fear. The hyping. The fyping.

Thank you Howard Beale. I’m mad as hell and I can’t take it anymore.